In today’s episode we’re joined by Dr Christine Bailey, Founder of Sophia Marketing and Author of ‘Customer Insight Strategies: How To Understand Your Audience and Create Remarkable Marketing’.
In this episode we discuss:
- Have the principles for gleaning customer insight changed over the last 20 years?
- What makes an insight insightful?
- The 5 sources of data you need for meaningful marketing analysis
- What’s the #1 obstacle that prevents customer insight from being gleaned?
- Why monthly or quarterly marketing targets might actually prevent remarkable marketing
- Why getting outside of your comfort zone is a critical component in gleaning meaningful customer insights
Referenced on this episode:
- Christine’s book, Customer Insight Strategies: https://www.koganpage.com/product/customer-insight-strategies-9781789662504 & https://amzn.to/3umOoJt
- Marketing Technology Landscape Supergraphic: https://chiefmartec.com/2020/04/marketing-technology-landscape-2020-martech-5000/
- [Book] Thinking Fast and Slow by Daniel Kahneman https://amzn.to/3yG4H7L
- [Book] Play Bigger by Al Ramadan, Dave Peterson,Christopher Lochead and Kevin Maney: https://amzn.to/3wABlpn
- Jolt by Richard Tyler: https://amzn.to/3voHyoo
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