Dr Christine Bailey Podcast

#603 How To Glean Customer Insights That Drive Remarkable Marketing with Dr Christine Bailey

In Internet Marketing Podcast, The Digital Marketing Blog by SeanLeave a Comment

In today’s episode we’re joined by Dr Christine Bailey, Founder of Sophia Marketing and Author of ‘Customer Insight Strategies: How To Understand Your Audience and Create Remarkable Marketing’.

In this episode we discuss:

  • Have the principles for gleaning customer insight changed over the last 20 years?
  • What makes an insight insightful?
  • The 5 sources of data you need for meaningful marketing analysis
  • What’s the #1 obstacle that prevents customer insight from being gleaned?
  • Why monthly or quarterly marketing targets might actually prevent remarkable marketing
  • Why getting outside of your comfort zone is a critical component in gleaning meaningful customer insights

Referenced on this episode:

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