This week we’re joined by Senior User Experience Consultant at Box UK, Becca Babajee-Pycroft. Becca shares her insights into how you can apply user-centred design techniques to digital marketing, including: …
#548 Lifecycle Marketing Through Programmatic: An Interview with Luke Westland from Crimtan
In this week’s episode of the Internet Marketing Podcast we are joined by the Head of Creative at Crimtan, Luke Westland. Luke shares his thoughts and advice on: What lifecycle …
#547 How To Communicate During a Crisis: An Interview with Chris Hatherall from Midnight Communications
In this week’s episode of the Internet Marketing Podcast we are joined by Senior Media Consultant of Midnight Communications, Chris Hatherall. Chris shares with us his top tips on how …
#546 How To Make Your Website User-Friendly: An Interview with Jeremy Knauff of Spartan Media
In this week’s episode of the Internet Marketing Podcast we are joined by CEO of Spartan Media, Jeremy Knauff. Jeremy breaks down how to approach website friendly, with reminders and …
I Screwed Up Our Bounce Rate and I Can’t Even Blame it on Hotjar
The Background I love Hotjar. It’s one of my favourite tools. If you haven’t used it yet, go and sign up. They have just launched a great new feature called …
The Top 3 Challenges Facing Hotel Companies in 2016
*Update – We’ve also written a newer post, looking into the top challenges facing the travel industry and you can read that here, as well as our post looking into …
How To Check Google Analytics Code On All Pages
Code is annoying. It gets everywhere. It’s hard to clean up. Then, it’s difficult to keep clean. When you don’t keep Google Analytics code clean, your data gets dirty. Nobody …
How to Track Multiple Google Analytics Properties in GTM (Google Tag Manager)
The short version: You can’t just add two properties side by side in the tracking ID section within Google Tag Manager If you want to track Google Analytics events across …
A Perfect Example of Why You Should Do a Pre-Migration Google Analytics Audit
Est reading time 8 minutes I couldn’t think of a more specific title for this post. I will deliver exactly what I have promised, one very specific example of why …
Does Your Company Really Need to Hire a Social Media Manager?
She called me the D word. It wasn’t “data-driven”. You can guess what it was. She thought I was taking the P word out of her. I wasn’t. I was …