The Background I love Hotjar. It’s one of my favourite tools. If you haven’t used it yet, go and sign up. They have just launched a great new feature called …
The Top 3 Challenges Facing Hotel Companies in 2016
*Update – We’ve also written a newer post, looking into the Top Challenges Facing Hotels in 2018 & you can read that here. *Updated for 2017, to include our Internet …
How To Check Google Analytics Code On All Pages
Code is annoying. It gets everywhere. It’s hard to clean up. Then, it’s difficult to keep clean. When you don’t keep Google Analytics code clean, your data gets dirty. Nobody …
How to Track to Multiple Google Analytics Properties in GTM (Google Tag Manager)
The short version: You can’t just add two properties side by side in the tracking ID section within Google Tag Manager If you want to track GA events across multiple …
A Perfect Example of Why You Should Do a Pre-Migration Google Analytics Audit
Est reading time 8 minutes I couldn’t think of a more specific title for this post. I will deliver exactly what I have promised, one very specific example of why …
Does Your Company Really Need to Hire a Social Media Manager?
She called me the D word. It wasn’t “data-driven”. You can guess what it was. She thought I was taking the P word out of her. I wasn’t. I was …