You’d be hard-pressed to have missed Paramount’s new ‘Monsters versus Aliens’ movie advert. It contains a suggested search keyword instead of a website address, advising viewers to “search for mva” …
Online PR – How to get it right first time
I recently spoke at the Sussex Enterprise’s recent event on the topic of Online PR. There was a lot of interest so I though I’d post a couple of the …
What is Google Website Optimizer and How Could It Benefit Your Website
As Google are keen to attract greater spend on their PPC network Adwords, they have over the years introduced a number of free tools to help advertisers greater understand the …
Nuggets from SES London – Podcast Episode #46
In a lively round table session today I talk to Daniel Rowles and Kelvin Newman about web analytics – or should I say the expectations and demand of said web …
Video SEO – The Foundations
Yesterday at the SES Conference in London Amanda Watlington and Joseph Morin discussed the best practices for optimising your video content. Videos can create a lot of interest, gain inbound …
Measuring the success of SEO campaigns – Email interview with Enquisite’s Exquisite Richard Zwicky
Richard Zwicky has been involved in search marketing for a decade, starting in the late 90s. In 2000 he co-founded Metamend, a leading search marketing firm with a very large …
Conversion Rate Experts: An In-depth Interview with Ben Jesson
Ben Jesson is no stranger to these web conferences; he’s been speaking professionally about internet marketing for years now, after generating millions of dollars in many highly competitive industries, working …
SEO Latest Trends – Podcast Episode #45
In today’s episode, Daniel Rowles has a round table discussion with his senoir SEO team about trends they have seen in SEO in recent weeks. and Andy speaks to Razia …
Digital Marketing in a Recession – Podcast Episode #43
In today’s show Daniel Rowles and I discuss how companies can utilise digital marketing effectively during the recession and take a look at some really nice new tools from Google. …
Common problems with blog usability
A while back I did a post on some of the common conflicts between usability & SEO on websites. That sparked some interesting questions in particular around the use of …