Over the last 2 years the amount of companies sharing information, data or knowledge by creative infographics has increased dramatically. More and more companies use infographics to spread their content to an audience they might not reach normally as well as helping their consumers get key information within a easily accessible graphic. This article takes insights from a recent workshop held at the content marketing show as well as from the great work we produce for our clients. The findings below discuss an overview of what makes an infographic successful, how to come up with an infographic idea, how to create it and how to outreach your infographic.
Author Archive » Simon
Instagram explained the move, feeling that “some images need more than static to come to life”. Instagram which is available on Android and iOS (after Facebook purchased for $1bn back in April last year) now shows a video icon to the right of the normal image capture icon.
We really appreciate all our fans across the globe who regularly tune in to our Internet Marketing Podcast each week for the latest news in search and digital marketing. Some of you might not know but our podcast is now 7 years old with the very first episode recorded June 18th 2006! We’ve now reached well over 1 million podcast downloads with an audience that spans the globe from Brighton all the way to Australia.
Back then the online world was so different, it’s quite scary to think how much the digital landscape has changed, but one thing that hasn’t changed here at SiteVisibility is our passion to provide our fans and listeners with the most up to date insights on all things digital!
Last Friday, the Content Marketing Show was held at Logan Hall at the Institute of Education, and was proudly presented by SiteVisibility and a few other lovely sponsors. We spend a lot of time creating great content for our clients, like the Dreamliner animated graphic that we created recently for Thomson (See right).
Here is our round up of the top some most important take-away points from each of the talks at last weeks show:
This year’s Content Marketing Show was a great success with over 1,000 registered attendees learning all about the world of content marketing. It’s a trend that has become so important for online marketing campaigns and the numbers of marketers on show last week prove that there’s so much intrigue and so much to learn.
It was interesting to see the processes and strategies that facilitate content creation but it’s vitally important to be able to do this in an efficient way as well as being able to gain the most exposure possible. Here’s a list of the best tools to help you deliver on your content marketing campaigns.
What are they?
Brand Wikipedia pages are an informative directory-esque listing which allows your company to showcase itself on one of the most authoritative and searched for sites on the web.
What are their benefits?
- Positive brand reinforcement.
- Potential to increase referral traffic via the brand page and subsequent citations.
- Potential to ensure brand exposure at the informational stage of a user search journey.
- Though the initial stages in setting up a Wikipedia page can be challenging, there can be significant long term benefits in having a brand page which can be both found and referenced by Wikipedia users.
- There is also benefit in building and owning trusted Wikipedia accounts. These accounts can be used to update the brand page and add subsequent citations to additional related Wikipedia pages.
Twitter announced yesterday at the Internet Week event in New York that they’ll be introducing a brand new advertising product for media and consumer brands.
The new service titled ‘Twitter Amplify‘ will allow advertisers to promote television clips on Twitter. Imagine, sports replays from say the Champions league final accompanied with beer commercials or even a weather forecast being made visible and watchable all through your Twitter feed.
Our very own Digital Insights Manager Matthew Hendry took to the stage this year with his innovative approach to presenting – where he interacted with a video of himself live in front of the BrightonSEO crowd! Matt discussed the various models and stages of innovation and why it’s so important for your business. We chatted to him about what he thought of BrightonSEO this year, whether businesses should encourage innovation and whose responsibility is it within a business to drive innovative practices.
Long live content! This particular aspect of digital marketing has become such an important asset in helping your brand improve its awareness and positioning online. Sharon Flaherty (Head of Content at Confused.com) explained to us the fine art of creating content as well as letting us know her favourite and most successful types of content.
What a fantastic event – this year’s BrightonSEO was bigger and better than ever. We’d like to thank everyone who attended especially all the speakers for all their brilliant presentations and knowledge sharing. I was lucky enough to get the chance to interview several key speakers, which can all be viewed on our blog as I discussed what they thought of BrightonSEO as well as their thoughts on a variety of aspects within digital marketing including – search, social signals, content, analytics and even journalism. I’d also like to say a huge thank you to everyone who took part in these video interviews.