Over the last 2 years the amount of companies sharing information, data or knowledge by creative infographics has increased dramatically. More and more companies use infographics to spread their content to an audience they might not reach normally as well as helping their consumers get key information within a easily accessible graphic. This article takes insights from a recent workshop held at the content marketing show as well as from the great work we produce for our clients. The findings below discuss an overview of what makes an infographic successful, how to come up with an infographic idea, how to create it and how to outreach your infographic.
Archive for the ‘Search Marketing (SEO)’ Category
Instagram explained the move, feeling that “some images need more than static to come to life”. Instagram which is available on Android and iOS (after Facebook purchased for $1bn back in April last year) now shows a video icon to the right of the normal image capture icon.
We really appreciate all our fans across the globe who regularly tune in to our Internet Marketing Podcast each week for the latest news in search and digital marketing. Some of you might not know but our podcast is now 7 years old with the very first episode recorded June 18th 2006! We’ve now reached well over 1 million podcast downloads with an audience that spans the globe from Brighton all the way to Australia.
Back then the online world was so different, it’s quite scary to think how much the digital landscape has changed, but one thing that hasn’t changed here at SiteVisibility is our passion to provide our fans and listeners with the most up to date insights on all things digital!
Linkbuilding is still at the core of SEO and content marketing is now at the forefront of obtaining high quality links. Whether you’re writing blog posts, creating infographics, recording podcasts or publishing eBooks the purpose is to get people to engage with them. In a lot of cases, people won’t just stumble on your content and it’s up to you to promote it, usually through outreaching to blogs and news sites etc. but the question is how?
What are they?
Brand Wikipedia pages are an informative directory-esque listing which allows your company to showcase itself on one of the most authoritative and searched for sites on the web.
What are their benefits?
- Positive brand reinforcement.
- Potential to increase referral traffic via the brand page and subsequent citations.
- Potential to ensure brand exposure at the informational stage of a user search journey.
- Though the initial stages in setting up a Wikipedia page can be challenging, there can be significant long term benefits in having a brand page which can be both found and referenced by Wikipedia users.
- There is also benefit in building and owning trusted Wikipedia accounts. These accounts can be used to update the brand page and add subsequent citations to additional related Wikipedia pages.
Back in March, the head of the web spam team at Google, Matt Cutts announced that there would be a big Penguin update later this year. Well we didn’t have to wait long. On Friday whilst responding to @mrjamiedodd on Twitter, Matt confirmed that they will be rolling out Penguin 2.0 in the next few weeks.
At this point, it’s fair to assume that everyone has heard about the importance of content marketing lately, and it’s clear that for a digital marketing campaign to be successful, creating interesting and useful unique content has to be a major consideration. We’ve written a few posts about it over the past few months, and we even run a conference dedicated to making the most out of it. So, what do we do to create brilliant content for our clients? Some of our favourite kinds of content are below.
Google has been personalising everyone’s searches more and more – with that it’s necessary for us SEO’s to understand the effects of this and why certain search results appear when the conventional rules of SEO don’t apply.
This is a very important issue to consider especially if you’re servicing a local area with your products. Depending on the location of where you’re searching you’ll be receiving different tailored results. For instance, shops which have different locations will feature differently depending on where you’re searching from.
Your location history is also taken into account, this includes smart phone, desktop and laptop searches regardless of the fact if you’ve turned off the location sharing option. Google will look at your previous activity that corresponds to your previous locations and tie that in with its suggestions and ranking results.
It’s that time of year again where the digital marketing world pays Brighton a visit.
BrightonSEO conference tickets sold out in a flash and once again we’re expecting big numbers, over 2,000 digital marketers from around the globe will be walking through those famous Brighton Dome doors for a 2 day digital extravaganza of workshops, roundtable events and presentations.
One of the hardest things once you’ve created a website is not to maintain it but to build a following and a fan base. Obviously coming up with a unique idea for your site in the first place is a long process but when you’ve got past that initial hurdle you’ll begin the quest of trying to build up your name.
Who are your fans?
You need to take a step back and analyse who you’re chasing. If you don’t do this research I don’t think you’ll fully be able to grow your fan base properly. Split them into groups, stick with 3-4 as these will be your strongest target audiences. So if you were promoting a music site, you’d perhaps circle – artists, producers and avid listeners of a particular music genre.