Archive for the ‘Search Marketing (SEO)’ Category

Industry Analysis – How Sports Brands Use Social Media

Posted by in Search Marketing (SEO), Social Media & Online PR on June 26th, 2013 1 Comment

sports social media Industry Analysis   How Sports Brands Use Social Media

Social networks have become an increasingly important tool for companies in order for them to help build a closer relationship with their customers. Furthermore, apps and new technologies have revolutionized people’s experiences with brands making them much more instantaneous. Facebook and Twitter are two of the social networks that congregate the majority of people who have an online profile, and this situation represents the perfect opportunity for companies to implement marketing strategies to reach more people than ever before.

However, most organisations do not perform the same tactics in the social network field, there are some which have more impact on people basing their actions on communicating closely with their customers, for instance answering personally to a follower’s questions, and then there are companies that use social platforms only for product promotion.

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How to: Create Engaging Infographics

Posted by in Search Marketing (SEO) on June 21st, 2013 0 Comments

dreamliner How to: Create Engaging Infographics

Over the last 2 years the amount of companies sharing information, data or knowledge by creative infographics has increased dramatically. More and more companies use infographics to spread their content to an audience they might not reach normally as well as helping their consumers get key information within a easily accessible graphic.  This article takes insights from a recent workshop held at the content marketing show as well as from the great work we produce for our clients. The findings below discuss an overview of what makes an infographic successful, how to come up with an infographic idea, how to create it and how to outreach your infographic.

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Instagram Video Vs. Twitter Vine – Battle of The Brands

Posted by in Search Marketing (SEO), Social Media & Online PR on June 21st, 2013 0 Comments

video instagram Instagram Video Vs. Twitter Vine   Battle of The Brands

Yesterday Instagram officially launched it’s first video sharing tool to put Facebook in direct competition with Twitter’s successful Vine-app.

Instagram explained the move, feeling that “some images need more than static to come to life”. Instagram which is available on Android and iOS (after Facebook purchased for $1bn back in April last year) now shows a video icon to the right of the normal image capture icon.

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Follow The Internet Marketing Podcast Everywhere You Go

Posted by in Search Marketing (SEO) on June 20th, 2013 0 Comments

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We really appreciate all our fans across the globe who regularly tune in to our Internet Marketing Podcast each week for the latest news in search and digital marketing. Some of you might not know but our podcast is now 7 years old with the very first episode recorded June 18th 2006! We’ve now reached well over 1 million podcast downloads with an audience that spans the globe from Brighton all the way to Australia.

Back then the online world was so different, it’s quite scary to think how much the digital landscape has changed, but one thing that hasn’t changed here at SiteVisibility is our passion to provide our fans and listeners with the most up to date insights on all things digital!

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Linkbuilding – How Do We Get Our Great Links?

Posted by in Search Marketing (SEO) on June 20th, 2013 1 Comment

20 06 2013 12 37 59 Linkbuilding   How Do We Get Our Great Links?

Linkbuilding is still at the core of SEO and content marketing is now at the forefront of obtaining high quality links. Whether you’re writing blog posts, creating infographics, recording podcasts or publishing eBooks the purpose is to get people to engage with them. In a lot of cases, people won’t just stumble on your content and it’s up to you to promote it, usually through outreaching to blogs and news sites etc. but the question is how?

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The Ins and Outs of Brand Wikipedia Pages

Posted by in Search Marketing (SEO), Social Media & Online PR on May 29th, 2013 0 Comments

wikipedia The Ins and Outs of Brand Wikipedia Pages

What are they?

Brand Wikipedia pages are an informative directory-esque listing which allows your company to showcase itself on one of the most authoritative and searched for sites on the web.

What are their benefits?

  • Positive brand reinforcement.
  • Potential to increase referral traffic via the brand page and subsequent citations.
  • Potential to ensure brand exposure at the informational stage of a user search journey.
  • Though the initial stages in setting up a Wikipedia page can be challenging, there can be significant long term benefits in having a brand page which can be both found and referenced by Wikipedia users.
  • There is also benefit in building and owning trusted Wikipedia accounts. These accounts can be used to update the brand page and add subsequent citations to additional related Wikipedia pages.

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Killer Penguin 2 – The long awaited sequel – Coming Soon!

Posted by in Search Marketing (SEO) on May 15th, 2013 0 Comments

Back in March, the head of the web spam team at Google, Matt Cutts announced that there would be a big Penguin update later this year.  Well we didn’t have to wait long.  On Friday whilst responding to @mrjamiedodd on Twitter, Matt confirmed that they will be rolling out Penguin 2.0 in the next few weeks.

matt cutts tweet Killer Penguin 2 – The long awaited sequel   Coming Soon!

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Which Types of Content Do You Think Are Most Successful?

Posted by in Search Marketing (SEO) on April 5th, 2013 1 Comment

creative content Which Types of Content Do You Think Are Most Successful?

At this point, it’s fair to assume that everyone has heard about the importance of content marketing lately, and it’s clear that for a digital marketing campaign to be successful, creating interesting and useful unique content has to be a major consideration. We’ve written a few posts about it over the past few months, and we even run a conference dedicated to making the most out of it. So, what do we do to create brilliant content for our clients? Some of our favourite kinds of content are below.

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How Much Does Google Personalisation Affect Search?

Posted by in Search Marketing (SEO) on March 27th, 2013 0 Comments

google personalisation How Much Does Google Personalisation Affect Search?

Google has been personalising everyone’s searches more and more – with that it’s necessary for us SEO’s to understand the effects of this and why certain search results appear when the conventional rules of SEO don’t apply.

Location

This is a very important issue to consider especially if you’re servicing a local area with your products. Depending on the location of where you’re searching you’ll be receiving different tailored results. For instance, shops which have different locations will feature differently depending on where you’re searching from.

Your location history is also taken into account, this includes smart phone, desktop and laptop searches regardless of the fact if you’ve turned off the location sharing option. Google will look at your previous activity that corresponds to your previous locations and tie that in with its suggestions and ranking results.

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BrightonSEO Workshops Are Selling Fast – Have You Got Your Ticket?

Posted by in BrightonSEO, Search Marketing (SEO) on March 21st, 2013 0 Comments

brightonseo BrightonSEO Workshops Are Selling Fast   Have You Got Your Ticket?

It’s that time of year again where the digital marketing world pays Brighton a visit.

BrightonSEO conference tickets sold out in a flash and once again we’re expecting big numbers, over 2,000 digital marketers from around the globe will be walking through those famous Brighton Dome doors for a 2 day digital extravaganza of workshops, roundtable events and presentations.

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