I have recently been using the standard Google tools far more frequently in the lead up to Christmas, analysing user behaviour and retention, tools like Google Analytics and Google Webmaster Tools are still really quite remarkable for studying metrics. Although quite daunting for a novice user, the updated interface earlier this year has made the navigation cleaner and more linear.
This short post is just to outline how free Google tools like Google Analytics and Webmaster Tools can be so important to your campaigns. With such accurate data and insightful metrics it almost goes without saying that these effective tools are essential for any successful website.
I’ve highlighted several areas that can be hugely beneficial to monitor as they will improve either user journey and/or site optimisation:
In just one day you’ll build an understanding of how to easily build great content.
What & when?
That’s right the content marketing show arrives November 20th and has a whole host of great speakers lined up. Not only that, we mentioned last week that there’s a some exciting workshops the day before the conference on Monday 19th November.
This particular workshop focuses on creating killer content and will be run by Kevin Gibbons – founder of Quaturo a leading agency in London.
In just one day you’ll build an understanding of how to get your content featured by Journos and Bloggers.
What & when?
Here’s something exciting for you this November – in just over two weeks time (November 20th) the content marketing show will be opening its doors to hundreds of digital marketing boffins and business owners from across London.
However, what’s even more exciting is the workshops which are lined up the day before the conference on Monday, 19th of November.
The SERPs are continuously evolving and there are now more and more ways to make your results stand out from the crowd. One of these methods is the rel=”author” tag.
What is Rel=”Author”?
Rel=”author” and rel=”me” are types of Google authorship markup that can be used to enhance your results in the search results by adding your face and name to your posts.
Not only does this help with building the online reputation of your site and writers, it also makes your results appear more clickable and has been proven in many cases to improve click through rates by large amounts.
Having spent some time recently reviewing blog use for SEO purposes and the advantages it has from a content based link-building strategy, I thought I would compile this short article just outlining my findings.
Most major online companies now run a branded or on-site blog that works as a great way to both engage with and update viewers with latest news related to your company. However, the blog also offers a great asset to use for improving internal linking structure on your site and also a great way of boosting target key-terms.
As part of SiteVisibility’s long standing support of the University of Brighton’s Digital Media & Marketing programme, which is now in its ninth year, and following a rigorous and lengthy set of interviews, challenges and tests, we have hired our 2012-2013 digital marketing placement student; the future digital marketing consultant that is Natalie Wright.
SiteVisibility’s University of Brighton Digital Media placement programme is part of SiteVisibility’s CSR programme where we aim to provide opportunities for young people to develop a career in digital marketing.
With companies now servicing customers in different countries and different languages, a website can’t just be created in English and forgotten about. Making your website accessible to your entire customer base is critical to grow your business, and helping the search engines index your site is a very important job. We’ve written this about the importance of distinct multilingual and multinational campaigns.
Does your site target different countries and/or languages? Are you using subdomains or directories to do this? Or are you using different top level domains (TLDs)? Is your content directly translated? Or perhaps you have duplicate English pages targeting different countries? If any of these apply to you then you may have large amounts of what Google would class as duplicate content. Read on
In this webinar presentation, Kelvin introduces the basics of search by answering seven commonly asked questions. He’s discussing which tactics work, how long SEO takes, what your budget should be used for, how accurate forecasts and predictions are, and whether linkbuilding is dead.
In a recent Google update, Google Places pages have been entirely replaced by new Google+ Local pages. 80 million Google Place pages worldwide have been automatically converted into 80 million Google+ Local pages.
What does this mean for searchers?
From a searchers perspective when searching for a business across Google properties (Maps, Mobile, Search) they will now see the Google+ local page whereas previously they would have been directed to a Google Places page.
Below is a before and after view of a search for a restaurant in Washington, DC.
In this presentation, Graeme Benstead-Hume, Digital Insights Manager at SiteVisibility, and Steven Way, Principle at Collier Stevens Chartered Surveyors, are discussing a number of ways to efficiently track the return your digital marketing spend is having offline.
While Graeme demonstrates a number of tactics like surveys, QR codes, voucher codes and unique numbers, Steve is discussing the benefits he sees from using call tracking and gives a demonstration.
If you any questions about the benefits of any of these methods, or want to learn more about Call Beacon, our lead tracking solution, please get in touch.