Archive for the ‘Search Marketing (SEO)’ Category
The increasing amount of time that people spend online searching for information has placed more emphasis on the importance of content marketing, especially since search engines look to provide their users with the best quality results.
Content is the voice of your brand and generating great and engaging content is required to take your brand from good to great in today’s online environment. Rather than treating these areas as separate, content marketing needs to tie in overall marketing and business goals.
Christmas is just around the corner and we thought that if some of you didn’t manage to buy an advent calendar this year, we’d let you share our very own one!
I’m very fortunate to be invited to speak at and attend a large number of digital marketing conferences and events. It’s enjoyable because now I’m organising two different events BrightonSEO & The Content Marketing Show, to site back and watch other people do all the hardwork!
In this blog post I wanted to highlight five of the events I attended which I really enjoyed as both a speaker and attendee, that I’ll definitely be trying to attend the next time they come around.
We’re very excited to announce the launch of a fantastic new resource for SEO knowledge! That’s right, in addition to our ABC’s of SEO eBook, we’ve now made our ThinkTank come to life in animation in order to give you the most important tips and tactics of SEO.
As we all know, in the world of digital and online marketing you need a strategy to improve your site visibility. Not only do you need a strategy you also need the tactics to succeed in your SEO efforts. Our brilliant mix of colourful characters brings you their top SEO tips and tactics to help you become a master in SEO.
So after a double dosage of content marketing we thought we’d share with you all the top insights from the content marketing workshops which took place last week.
It’s vital to decide on every aspect of content before it’s created:
- Define the audience beforehand
- Define where you intend to pitch it
- Define the purpose/what you hope to achieve
- Define the aspects of the content that will give people a reason to share it
As you may have heard, we recently held the Content Marketing Show. Several members of the SiteVisibility crew were in attendance, and the day was full of some inspiring and informative talks and workshops on the world of content marketing. Here are the things that we liked the most from the day:
Sweeties and cakes courtesy of Zazzle and Caliber-i
If anyone knows the way to my heart, it’s certainly these guys. There was a queue snaking round the room to get at the cinema style pick ‘n’ mix from Caliber-i and Zazzle made some really nifty cakes.
I have recently been using the standard Google tools far more frequently in the lead up to Christmas, analysing user behaviour and retention, tools like Google Analytics and Google Webmaster Tools are still really quite remarkable for studying metrics. Although quite daunting for a novice user, the updated interface earlier this year has made the navigation cleaner and more linear.
This short post is just to outline how free Google tools like Google Analytics and Webmaster Tools can be so important to your campaigns. With such accurate data and insightful metrics it almost goes without saying that these effective tools are essential for any successful website.
I’ve highlighted several areas that can be hugely beneficial to monitor as they will improve either user journey and/or site optimisation:
In just one day you’ll build an understanding of how to easily build great content.
What & when?
That’s right the content marketing show arrives November 20th and has a whole host of great speakers lined up. Not only that, we mentioned last week that there’s a some exciting workshops the day before the conference on Monday 19th November.
This particular workshop focuses on creating killer content and will be run by Kevin Gibbons – founder of Quaturo a leading agency in London.
In just one day you’ll build an understanding of how to get your content featured by Journos and Bloggers.
What & when?
Here’s something exciting for you this November – in just over two weeks time (November 20th) the content marketing show will be opening its doors to hundreds of digital marketing boffins and business owners from across London.
However, what’s even more exciting is the workshops which are lined up the day before the conference on Monday, 19th of November.
The SERPs are continuously evolving and there are now more and more ways to make your results stand out from the crowd. One of these methods is the rel=”author” tag.
What is Rel=”Author”?
Rel=”author” and rel=”me” are types of Google authorship markup that can be used to enhance your results in the search results by adding your face and name to your posts.
Not only does this help with building the online reputation of your site and writers, it also makes your results appear more clickable and has been proven in many cases to improve click through rates by large amounts.