Archive for the ‘Search Marketing (SEO)’ Category

The Growing Importance Of Content Marketing

Posted by in Search Marketing (SEO) on December 12th, 2012 0 Comments

content The Growing Importance Of Content Marketing

The increasing amount of time that people spend online searching for information has placed more emphasis on the importance of content marketing, especially since search engines look to provide their users with the best quality results.

Content is the voice of your brand and generating great and engaging content is required to take your brand from good to great in today’s online environment. Rather than treating these areas as separate, content marketing needs to tie in overall marketing and business goals.

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Digital Marketing Advent Calendar – Receive Our Daily Tip

Posted by in Search Marketing (SEO), Social Media & Online PR on December 11th, 2012 0 Comments

christmas 2012 group shot Digital Marketing Advent Calendar   Receive Our Daily Tip

Christmas is just around the corner and we thought that if some of you didn’t manage to buy an advent calendar this year, we’d let you share our very own one!

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My Five Favourite Digital Marketing Events of 2012

Posted by in Search Marketing (SEO) on December 6th, 2012 0 Comments

best marketing events 2012 My Five Favourite Digital Marketing Events of 2012

I’m very fortunate to be invited to speak at and attend a large number of digital marketing conferences and events. It’s enjoyable because now I’m organising two different events BrightonSEO & The Content Marketing Show, to site back and watch other people do all the hardwork!

In this blog post I wanted to highlight five of the events I attended which I really enjoyed as both a speaker and attendee, that I’ll definitely be trying to attend the next time they come around.

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SEO Tips and Tactics

Posted by in Search Marketing (SEO) on November 30th, 2012 4 Comments

seo tips and tactics blog SEO Tips and Tactics

We’re very excited to announce the launch of a fantastic new resource for SEO knowledge! That’s right, in addition to our ABC’s of SEO eBook, we’ve now made our ThinkTank come to life in animation in order to give you the most important tips and tactics of SEO.

As we all know, in the world of digital and online marketing you need a strategy to improve your site visibility. Not only do you need a strategy you also need the tactics to succeed in your SEO efforts. Our brilliant mix of colourful characters brings you their top SEO tips and tactics to help you become a master in SEO.

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Content Marketing Workshops – Key Takeaways

Posted by in Search Marketing (SEO) on November 28th, 2012 1 Comment

content marketing show1 Content Marketing Workshops   Key Takeaways

So after a double dosage of content marketing we thought we’d share with you all the top insights from the content marketing workshops which took place last week.

Content-spec

It’s vital to decide on every aspect of content before it’s created:

  • Define the audience beforehand
  • Define where you intend to pitch it
  • Define the purpose/what you hope to achieve
  • Define the aspects of the content that will give people a reason to share it

Things That We Liked At The Content Marketing Show

Posted by in Search Marketing (SEO) on November 23rd, 2012 2 Comments

As you may have heard, we recently held the Content Marketing Show. Several members of the SiteVisibility crew were in attendance, and the day was full of some inspiring and informative talks and workshops on the world of content marketing. Here are the things that we liked the most from the day:

Sweeties and cakes courtesy of Zazzle and Caliber-i

If anyone knows the way to my heart, it’s certainly these guys. There was a queue snaking round the room to get at the cinema style pick ‘n’ mix from Caliber-i and Zazzle made some really nifty cakes.

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Using Google Analytics To Tell A User Journey Story

Posted by in Analytics, Search Marketing (SEO) on November 21st, 2012 0 Comments

I have recently been using the standard Google tools far more frequently in the lead up to Christmas, analysing user behaviour and retention, tools like Google Analytics and Google Webmaster Tools are still really quite remarkable for studying metrics. Although quite daunting for a novice user, the updated interface earlier this year has made the navigation cleaner and more linear.

This short post is just to outline how free Google tools like Google Analytics and Webmaster Tools can be so important to your campaigns. With such accurate data and insightful metrics it almost goes without saying that these effective tools are essential for any successful website.

I’ve highlighted several areas that can be hugely beneficial to monitor as they will improve either user journey and/or site optimisation:

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Beginners Content Marketing and Strategy Workshop

Posted by in Search Marketing (SEO), Training on November 5th, 2012 0 Comments

3971994034 4600b8c535 z Beginners Content Marketing and Strategy Workshop

In just one day you’ll build an understanding of how to easily build great content.

What & when?

That’s right the content marketing show arrives November 20th and has a whole host of great speakers lined up. Not only that, we mentioned last week that there’s a some exciting workshops the day before the conference on Monday 19th November.

This particular workshop focuses on creating killer content and will be run by Kevin Gibbons – founder of Quaturo a leading agency in London.

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Pitching Content to Journalists and Blogger Training Workshop

Posted by in Search Marketing (SEO), Training on November 2nd, 2012 0 Comments

6223262914 fa57a4522d z Pitching Content to Journalists and Blogger Training Workshop

In just one day you’ll build an understanding of how to get your content featured by Journos and Bloggers.

What & when?

Here’s something exciting for you this November – in just over two weeks time (November 20th) the content marketing show will be opening its doors to hundreds of digital marketing boffins and business owners from across London.

However, what’s even more exciting is the workshops which are lined up the day before the conference on Monday, 19th of November.

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How to Implement The Rel=”Author” Tag

Posted by in Search Marketing (SEO) on November 2nd, 2012 0 Comments

The SERPs are continuously evolving and there are now more and more ways to make your results stand out from the crowd. One of these methods is the rel=”author” tag.

What is Rel=”Author”?
Rel=”author” and rel=”me” are types of Google authorship markup that can be used to enhance your results in the search results by adding your face and name to your posts.

Not only does this help with building the online reputation of your site and writers, it also makes your results appear more clickable and has been proven in many cases to improve click through rates by large amounts.

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