Archive for the ‘Search Marketing (SEO)’ Category
No-followed links are sometimes seen as worthless for SEO. We need authoritative, keyword-rich inbound links at all times, and a link which does not pass any link equity or “juice” is often considered inconsequential. This post explores the role of the no-followed link and why marketers are foolish to disregard them.
No-follow is an attribute that can be assigned to a link, which instructs search engines that the hyperlink should not contribute towards page authority and rankings. No-followed links are the easiest to get; the type of links you can submit manually in the form of a forum post, blog or social network status update or share. No-follow is often used to preserve authority, or “link juice” on a website.
In this weeks screencast Kelvin shares with you a great method of finding a logo for your business or company.
In this screencast Kelvin is talking about Pinging and how it can help you to get your content indexed by the search engines faster.
google.com/webmasters/sitemaps/ping?sitemap= (then add the url of the page on your site you would like to be indexed)
In this screencast Kelvin is talking about how you can optimise images on your site in order for them to appear in search results.
Local search can be very important. We often talk about online marketing as a way of reaching global markets, but for many businesses effective local optimisation can be the best way to find new sources of traffic and income. There have been recent changes to the appearance of Google Places search results, and this post looks at a few of the key parts of local search optimisation.
To be included in Google Places there should be a contact page onsite. This should include full contact names, addresses, phone numbers, fax numbers, email addresses etc. It is also advisable to add this information to site footers. Read on
For luxury brands, bridging the gap between traditional and digital marketing is proving particularly challenging, more so than for their high street counterparts.
Shopping online for luxury gifts and goods is an interesting concept as a great deal of the “luxurious experience” one has when shopping in real life is lost. Those who have traditionally bought luxury thrive on the experience of buying – the atmosphere of the store: the ability to see, touch and smell the products are a big part of the process.
As the sensory experience of the store cannot be recreated online many luxury brands have had to choose whether to sacrifice the “experience”. This has resulted in many refraining from actually selling their product online. Instead they create an impressive looking site with videos and flash images that often supply product information, store locators and catalogues. Many sites will often include interactive features to maintain customer’s interest and keep them on the site for longer Read on
Following on from last week, in this weeks screencast Kelvin is talking about RSS Directories, a sub set of directory submission.
best of the web blogs
top rank blog
In this screencast Kelvin is talking about Directory Submissions, one of the oldest linkbuilding techniques.
open directory project
In this Screencast Kelvin is talking about another linkbuilding strategy, blogger outreach. He takes you through the process of finding relevant blogs and the most appropriate and succesful way of approaching them.
Google Blog Search
In this Screencast, Kelvin gives a crash course in Title Tags, something that he describes as one of the most important onsite factors that search engines use in order to determine ranking.