Links – SEO Value vs Client Expectations vs Cost – Neil Walker (@TheUKSEO) #brightonseo

In BrightonSEO, Screencasts & Presentations, The Digital Marketing Blogby LyndseyLeave a Comment

Neil Walker Online Marketer, SEO, speaker, rapper :), data miner, domainer, analytics connoisseur, link building veteran a man with many strings to his SEO-bow.

BrightonSEO an excellent opportunity to gather SEO talent and allow experts to converse one anothers experiences, almost a nirvana for SEOness

The two were just made to be together and that is why today Neil Walker is Discussing SEO value vs Client expecation vs Cost.

Founding Just Search Ltd in 2003 to which he was the first technical person in the company of 4, which is know a Global Online Marketing company. By 2004 Just Search Ltd had succesfully acheived top three status for the Search terms of SEO, Search Engine Optimisation, Internet Marketing among other phrases.

Consider by many as one of the top UK SEO Consultants Nick Walker has been based in Manchester and Cheshire but regularly travels across Europe to speak at events and socialise with other top industry speakers. Just Search Ltd is a Search Engine Optimisation Consultancy based in Cheshire. Gaining in rankings for SEO and related phrases but also covering long tail phrases such as SEO Cheshire, Search Engine Optimisation Manchester etc.

Discussing the differences between clients and SEO’s he studied link value to both parties through figures

To an SEO what makes a good link
Text Link
An old domain
Domain Authority
Page Authority

To a client what makes a good link
Anchor text
Domain text
Page Authority

A clients priority is Direct online sales, as a SEO this can be difficult as you all may know

So is the client always right?

in a recent poll of clients vs SEO Neil asked how much would you pay for a PR5 charity link

68% of SEO’s said they would pay somewhere between £30-£75

25% Clients said they would pay somewhere between £30-£75

75% of Clients didn’t know

 This rise in clients agreeing to pay means that they are becoming tech savvy and are starting to understand the relevance of a good link.

 In Conclusion – How to Get Along with the Client

  • Be transparent (spell things out if you have to!)
  • Explain certain methods
  • Explain strategy
  • Manage your Expectations
  • Don’t fret over bad links
  • Remember SALES and TRAFFIC are the main objective


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