In this episode, we’re joined by Sean Connell, Content Director at The Sponsor and Founder of Sponsor Analytics. In the episode we discuss: How sponsorship is different from partnership or …
#673 Recommended Tools for Boosting Your Marketing Productivity
In this week’s episode, Scott shares some of the productivity tools that have become staples in his marketing toolbox in 2022. They include: https://meetgeek.ai/ https://momentumdash.com/ https://alitu.com/ https://www.dashlane.com/ https://hawke.ai/ https://hexowatch.com/ What …
#672 How To More Effectively Analyze Google Ads Performance w/ Jeff Greenfield, CEO @ Provalytics
In this episode, we’re joined by Jeff Greenfield, founder of Provalytics. Jeff joins us to share his thoughts on how marketers can more effectively measure Google Ads performance. In the …
#671 Is Twitter Blue Worth It?
Why is Twitter Blue controversial? What are the main features of Twitter Blue? Who is Twitter Blue most useful for? Find out the answers to these questions and more as …
#670 Three Must-Include Items for your 2023 Marketing Budget
2023 is rapidly approaching and for many of us, that means we’re in planning mode. Marketing planning includes the careful art of budgeting. In this episode I share the three …
#669 How Netflix’s New ‘Basic with Ads’ Tier Impacts Marketing
In this episode, Scott explores the introduction of ‘Basic with Ads’. This is Netflix’s new subscription tier, rolling out across several countries in November 2022. It’s also their public launch …
#668 [Live] Marketing Insights from Made by Google 2022
In this episode, we join the Made by Google 2022 live stream, as Google unveils the latest information regarding their suite of products from the Pixel family. I share my …
#667 Live LinkedIn Audio Event Test
I’ve still got COVID and so it might be a couple of weeks before I start hosting interviews again. Time to improvise and experiment! This week I’m hosting a live …
#666 Why You’ve Got Core Web Vitals All Wrong
I’ve been hit with COVID for the first time, and so I go solo in this week’s episode to discuss Core Web Vitals, specifically, who should be responsible for improving …
#665 [From The Archive] Communicating With Authenticity w/ Christine Michel Carter
I’m back next Thursday with new episodes of the podcast, but this week I wanted to re-release one of my favourite podcasts from our archives. This is a conversation I …