This is a little Google Analytics hack I came up with the other day. Its not exactly a ‘robust’ solution but it might be useful for somebody! The idea is …
Store & Manage your email newsletter list using Google Analytics
This is a little Google Analytics hack I came up with the other day. Its not exactly a ‘robust’ solution but it might be useful for somebody! The idea is …
Stopping Your Own Visits to Your Site Skewing Your Google Analytics Results When You Have A Dynamic I.P Address With Cookies
As a few of you may know my colleague Daniel Rowles is one of the hosts on ‘The Internet Marketing Podcast‘ which does amazingly well on iTunes. Well today I …
Google Analytics Revisited – Podcast Episode #42
Google Analytics has grown into a handsome beast since we last looked at it – with some nice new features. In today’s show Daniel Rowles and I take another look …
Introduction to Analytics Podcast Episode #7
In this episode we take a look at analytics. What it is. Why its important. We explore Google Analytics and look at some of its many features such as goals …
Case Study: Navigating Our Clients Through the UA to GA4 Transition
Case Study: Navigating Our Clients Through the UA to GA4 Transition Overview When Google announced that they would sunset Universal Analytics (UA) in favour of Google Analytics 4 (GA4) in …
Navigating the Evolving Landscape: The Future of Cookies & Your Marketing Strategy
In the ever-changing world of digital marketing, a significant shift is happening with the ongoing deprecation of third-party cookies. This is one of the biggest changes in marketing over the …
Supercharging Your Campaigns with Google Ads Lead Forms: Tips and Best Practices
We recently helped one of our clients boost the number of leads from their ads by introducing lead forms. The approach was designed to retain customers and collect their contact …