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Do you know who’s following you?

do you know who your twitter followers are?

Stick your hand up if you can name 20 of your followers on Twitter…ok… some of you might manage to do that…how about 30 followers off the top of your head, see getting trickier isn’t it?

Ok, now stick your hand up if you can name 10 important bloggers in your industry on your social networks – ha! Got you!

What I’m trying to say here in a stick your hands up kind of way, is that with so much of your time spread across so many activities the core essence of your social media profiles gets forgotten – knowing your audience.

Twitter for example is such a great platform for businesses, enabling you to engage with customers with the friendlier side of your brand. Here you can conduct consumer research, answer and address customer queries as well as offer promotions.

Not only that, it’s a fantastic tool for increasing your brands visibility and online presence. There’s a wealth of useful contacts out there for you to get in touch with such as bloggers, journalists and key industry news sites.

When your social profiles begin to take off you might find yourself with 1000’s of followers which from the outside might seem fantastic to have that many people interested in your business, but you need to get the most out of key members in your community.

How can you do that? Well Twitter itself doesn’t make that simple. If you want to search through your 13,000 or so followers – well good luck to you. What you need are some tools to help with your social media management, to help make you more efficient but also help you identify and store your most important contacts.

This will save you so much time when it comes to outreaching with your content, and it will make sure it goes to the right people who you know are going to share and have a genuine interest in what you’re doing.

Identify key influencers

Firstly, if you don’t have a big list of key contacts already following you on Twitter then you need think about what types of people you want to have in order to help increase the visibility of your brand. To being with consider some key bloggers, journalists as well as related industry news sites.

Use followerwonk to help you do this: https://followerwonk.com/

Search by keyword and start following them.

Separate & store

The next step is very important, start grouping up your contacts into separate lists. To do this head to your profile section on Twitter and create a brand new list (you will probably want to make these private), although depending on the type of list say ‘top fans’ you could consider making it public and your fans will have the satisfaction of seeing this.

To begin with don’t go crazy, stick to 5 different lists maximum. We’re trying to focus on being efficient here as well as making sure you’re targeting the right key people. Chances are, especially to begin with you’ll only want to have a list of about 20 key contacts – that way you won’t be wasting your time contacting irrelevant people.

Analyse and measure

Tools like twitonomy: http://www.twitonomy.com/ will help you see who your top fans have been over the last few months. Here you can see who your top mentioners are, your top retweeters as well as being able to view the times and days which received the best engagement.

You can cleanly and effectively manage your Twitter lists that you made on the main dashboard, allowing you to edit, delete and add contacts to these lists. It will give you a clean breakdown of your key contacts latest activities as well as how many followers they have. If that isn’t enough you can interact and respond directly within the tool as well as follow and add any brand new or interesting contacts.

You might also want to check out socialbro for more data analysis of your tweets too: http://www.socialbro.com/

Visually and from a user’s perspective these tools are so much better for analysing your audience than say Hootsuite.

Key contacts on speed dial

Ok so your company has just released a brand new promotion and maybe even a fantastic infographic to go with it – that’s great well done but you need to get some buzz around it right? Oh yeah! You’ve just remembered you’ve got a handy list of contacts who you know off the top of your head that you can easily access to help you promote your latest campaign

RESULT

Know your audience, know your key contacts, stay on top of your lists on a regular basis and don’t forget to let your key contacts know they’re special – mentions, retweets and favourites are a simply thank you note.

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4 Comments
  • Laura Alvarez on March 6, 2013

    Great article Simon,
    Companies need to show their friendly- warm side if they wish to get closer to customers and employers and Social Media is the best way right now.
    Who would say years ago that this would be like that? We live in a changing environment.
    How do you think this will evolve? New media? New ways to approach customers?…

  • Simon on March 7, 2013

    Thanks Laura,

    things are changing all the time in digital marketing – every few months there’s always something new. Google + just updated its profile pages as well as offering ‘communities’ which are a similar idea to Linkedin groups. It’s not always possible to be effective on all social channels so it’s important to choose the right one for your business. Which platforms do you think are most successful at engaging with customers Laura?

  • Laura Alvarez on March 7, 2013

    Simon,
    I am based in China and here Twitter / Facebook do not work unless you use a VPN (IP from another country, let´s say proxy), those sites are banned.
    Therefore people use Sina Weibo (aka: Weibo), now the interface is in both Chinese and English and many western celebrities and companies created an account in order to approach Chinese customers.
    Let´s say Weibo is a combination of both Facebook and Twitter, microblogging with more features than Twitter.
    I belive this / next generation will be focused in Apps for smartphones that offer discounts to customers who download their App and visit their website or ar regular customers..But never know!

  • flooring on March 16, 2013

    I really like it whenever people come together and share ideas.
    Great blog, stick with it!

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