These days you can find most brands and businesses on social media as most organisations try to get closer to their consumers through the top platforms such as Twitter, Facebook, G+ and Linkedin. It’s obviously important to monitor how your business is doing on social media by analysing your fan base and engagement but it’s even more important to know how your competitors are fairing. Without knowing how your competitors are performing it’s impossible to set goals for your business. With that said, here’s a few free tools to help monitor your competition on social media.
1. Topsy Analytics
I really like this tool, it’s a brilliant way to keep track of brand mentions on Twitter as well as those concerning your site. The advanced search queries also allow you to track particular hashtags and compare other industry specific ones too allowing you to work out the more popular conversations that are occurring on Twitter. Furthermore, if you’re looking to find out who are the top industry figures in your sector then Topsy Analytics will even let you do this via the ‘from:’ query.
2. Wildfire App
A fantastic tool which lets you compare your brand against the competition on Twitter, Facebook and Google Plus. Wildfire app will enable you to track up to 10 social media accounts, displaying them via chart and graph form allowing you to understand the social media landscape in your industry. What’s so impressive about this tool is that it displays follower growth from when the accounts were actually set up, which means you get the full picture when it comes to looking back over previous years data. The tool also automatically calculates your social following percentage increase giving you it in a 7 day, 1 month and 3 month breakdown.
Since Google alerts have gone by the wayside, several tools have popped up as they look to capitalise on gap in the industry. One of the best free alert services is Mention.net which delivers email notifications on a daily, weekly or even monthly basis. Here you can monitor any keyword that you wish to keep up to date with. This means you can track brand mentions, competitor mentions or even specific industry topics. The tool also allows you to exclude any sites and noise that may filter through into your alerts. There’s a 500 mention limit of a free account but paid ones start from as little as $6.99 per month. Paid accounts will also give you additional statistics and extra user capabilities.
4. Followerwonk – Compare Users/ Analyse Followers
We’ve been a big fan of Followerwonk for some time now but what some people don’t know is it’s also one of the best tools out there for doing some competitor analysis for other brands on Twitter. Simply click on the ‘compare users’ section on the menu bar and it will give you a breakdown of 3 brands analysing their followers and who they also follow. You’ll find data which shows engagement and av. follower rates as well as tweets per week. The ‘analyse followers’ section is also a brilliant way to see what times your followers are online on Twitter as well as giving you a demographic breakdown.
5. Social Bakers
Social Bakers offers one of the most comprehensive lists of brands fan bases on social platforms. Here you can compare the top companies that are using social media as well as being able to add the URL of a particular brand for analysis purposes. You can view the demographics and follower growth of each organisation and compare 3 organisations at one time. SB allows you access to brands on Twitter, Facebook, Google Plus and YouTube. Social Bakers does offer more insights with paid accounts such as the analytics package , giving you the power to view engagement rates, key influencers and competitive analysis.