Another day and another spam email offering to automatically send our sites to the top of the search engines, for less than a fancy sandwich from the shop round the …
My Favourite Social Media Marketing Cock Ups
At the cutting edge of social media marketing there’s a lot of experimenting going on. The people taking the most risks seem to fall into one of two different camps. …
Will traditional and online advertising ever converge?
Last weekend, Kelvin and I represented SiteVisiblity when we attended a fun and friendly socialising party organised by Propellernet on the Brighton seafront. Everyone had a good chance to discuss …
PPC Tips from the Lonely Hearts Adverts
There’s a real knack to creating great [tag]PPC[/tag] [tag]ad copy[/tag] and it’s an unappreciated art, though there’s a few lessons [tag]copywriters[/tag] could learn from the lonely heart pages of their …
Machiavellian Search Marketing Lessons
Niccolò [tag]Machiavelli[/tag] is a pretty controversial guy, a philosopher heavily involved in the political scene of Florence during the 15th & 16th century, he’s infamous for his treatise ‘The Prince’ …
Will the Real Matt Cutts Please Stand Up – Search & SEO Namesakes
One of the first things I decided to do when to do when I started to learn about search engine marketing was keep to myself the SERPs for my own …
Will the Real Matt Cutts Please Stand Up – Search & SEO Namesakes
One of the first things I decided to do when to do when I started to learn about search engine marketing was keep to myself the SERPs for my own …
What is SEO? Part 3- Pay Per Click Campaigns (PPC)
For the third edition of ‘What is SEO? a guide for beginners’, we will have a look at how PPC campaigns come to life and discuss their advantages over more …
There too many SEO blogs A.K.A this blogs manifesto.
I’ve been back at work for a fortnight after having a few days off to put up some shelves and squeeze sofas through doors in my new flat. And it’s …
The Reasons People Hate Search Engine Marketers
[tag]Search Engine marketing[/tag] always gets plenty of stick. However the community normally rallies round and deals with the criticism sometime maturely and sometimes not. However rather than spending time arguing …