What Not To Miss at MeasureFest

In Measurefest, The Digital Marketing Blog by DaveLeave a Comment

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Measurefest, our brand new conference debuts on the 17th of October at Logan Hall near Russell Square in London and it promises to bring together the best speakers in the world of analytics, CRO and marketing measurement. If you’re not excited about it, you should be. It’s not only the main event that’s happening at Measurefest either. We’ve also got roundtables and training workshops taking place the day before; the perfect opportunity to learn some new skills and network.

Measurefest Training Courses

Anna Lewis from Koozai is leading the Advanced Google Analytics Training. She has five years’ of search marketing experience, including three years of specialising in web analytics. You’ll learn about Advanced Segments, Event Tracking and Multi-Channel Funnels as well as lots of tips to help you with your reporting.

Conversions are essential to your site and Ken Grierson of Conversion Factory is going to be running the Practical Conversion Rate Optimisation Training. CRO is vital but many people don’t even know where to start. This is a practical course that will help you with testing your site, analysing the results and implementing your changes to ultimately increase revenue. Every attendee will conduct a usability test on their site, review the test, assess the analytics and finally devise a detailed test plan and wireframe.

Rob Jackson from ElisaDBI is leading the Reporting & Data Visualisation for Marketers Training and it will teach you how to make the most of your data and how to get actionable insights. Not only will you learn the right approach to analysing data but you’ll also be taught how to do a better job of communicating and reporting on your data. Common questions such as “What should I be reporting on?” and “How do I set KPIs and objectives?” will also be answered.

Finally, Tim Eves from Lynchpin has over fifteen years’ of analytics experiences and will be taking the Predictive Analytics Training course. This course is focussed on identifying opportunities to use predictive modelling for optimisation. This includes the customer journey and how using online and offline data can be used together to harness the latent power of existing customers. Also, you will learn how to deal with the issue of not provided data.



Like our other event, BrightonSEO and the Content Marketing Show there will also be a roundtable, this time we’ll be bringing you ‘Cutting through the data; what are we measuring to measure web performance’ which is sponsored by Decibel Insight.

The Conference

There’s so much going on that you’d be foolish to miss any of it but we’ve picked out our top 3 talks that you simply have to attend:

anna koozai

The Power of Segmentation in Web Analytics, Anna Lewis, Koozai For a lot of us, our jobs revolve around ensuring websites work as well as possible; segmentation is an excellent and powerful way to achieve this. This talk will help you get even more from the data you already have! It will cover how to use segmentation effectively, real world examples and practical ideas and to help you get started straight away.
PADDYMOOGANA Framework For CRO, Paddy Moogan, Distilled Paddy will talk about a framework for CRO projects Distilled have developed to help consultants hit the ground running with new projects. He’s going to detail the different steps and explain exactly how to use the framework for pretty much any website.

PHILIPSHELDRAKEMeasurebest, Philip Sheldrake, Euler Partners Measuring everything you can isn’t the same as measuring everything you should. Philip talks about how to measure social and how you can turn it from something you do, to the way you do business.


There’s going to be so much more on the day so we hope to see you on the 17th for an amazing day…

Don’t forget to follow the event hashtag on the day and share your opinions – #measurefest

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